Video is useful for generating leads, according to 86% of seasoned video marketers.
Furthermore, 94% of marketers concur that videos have improved consumers’ knowledge of their goods or services.
Videos are substantially more powerful than still photos or just text ( younger people watch Netflix and YouTube particularly often ). Due to this, an increasing number of businesses are attempting video commercials, although many of them fail.
Nine stages to producing powerful video ads
It’s a significant step to start a video marketing campaign, but there are several things to think about before you invest the money:
First step, specify the measurements and objectives.
For each video, it is possible to track the following four types of metrics while examining the results:
target group, view rate, conversion, views and impressions, and all of the above
The assistance of an agency can be beneficial when using professionals for YouTube advertising.
Second Step: Low performing placements
When running in-display ads that are displayed across the Google Display Network, it is possible to verify where the ad appeared. This can easily be done by navigating to Video targeting > Placements > Where ads were shown > Display Network in the Google Ads campaigns dashboard.
This list can be used to see if certain websites are contributing to poor performance for desired metrics.
These websites can be excluded for the future of the ad campaign in order not to spend money unnecessarily.
Third step: A customised thumbnail image
To encourage viewers to click on the video, a top-notch still image from the video ought to be displayed. It should be emphasised that this image needs to be readable for users on many platforms, particularly mobile devices.
Ensure that anyone seen in the photo is facing the camera if there is anyone. The background shouldn’t divert viewers when showcasing a product.
Fourth Step: Prompt to make a purchase
With a little I icon that can be clicked to enlarge, a YouTube map is promoted. Only people who have seen the video and engaged with the material will see the notification, which can be timed to appear at the appropriate moment.
These playing cards are useful. Cards may be used to highlight a product that is connected to or mentioned in the video in order to promote product sales.
Additionally, cards can be used to solicit donations, link to a website, or link to other videos. The card can be personalised in each version with text, photographs, and other elements.
Fifth Step: CTA: calls to action
CTA means “Call To Action” in English, which means a call to action.
When creating a video ad on YouTube, it ‘s important to include call-to-action overlays that point to a destination URL.
These can lead the customer to a landing page, a product page, an information page, a career page – i.e. to the goal of the video ad. People can also be directed to a positive report or interview with the brand.
The calls to action should always be built towards the end of the video ad. Because only the people who see the end are the most likely to make a sale. Why? Because they watched the video to the end out of interest.
Sixth Step: Create the YouTube end screen
Customers get a professional impression of your business from an end screen.
This can be used to increase interest in the brand, promote social networks, and draw viewers to the channel.
When someone watches a video all the way through, it’s likely that they are interested in the subject matter and want to follow the channel for new content. There is also a considerable probability that they will make a purchase.
Seventh Step: Remarketing in a bad light
A list of persons who won’t see the advertisement should be made if a campaign runs over a long period of time and only aims to draw new customers to the brand.
Then, in order to avoid wasting needless campaign funds, these people can decide not to include corporations in their advertisement. Anyone who has previously done any of the following should be excluded: watched the relevant video on YouTube; went to the YouTube channel; or shared, liked, or commented on any of the videos.
Eight Step: Subtitles to cater to viewers’ needs and desires
This tip applies not only to video ads, but also to all other YouTube videos. Many mobile users mostly watched the videos without sound – so subtitles make a lot of sense.
Depending on the target group, it can also make sense to include subtitles in different languages ​​to appeal to each user.
Ninth Step : Communicate frankly and honestly
People who have no interest in the advertised product of the corporation occasionally see the advertisement. It’s not that horrible. To avoid having to pay to view the advertisement and to prevent customers from wasting their time with pointless advertising, it is important to encourage visitors to skip the advertisement in this situation. This is a crucial aspect that many brands overlook.
